From Pixels to Plants: MIFF Brings Virtual Trees to the Physical World

The Malaysian International Furniture Fair (MIFF) team and its strategic partner, the Muar Furniture Association (MFA), embarked on a mission to plant trees in Sabah, contributing to the restoration of the Lower Kinabatangan Wildlife Sanctuary. The team planted 100 trees as part of a pledge made during MIFF’s 30th anniversary in March, where they committed to planting one real tree for every six virtually sowed by visitors. Key participants included MIFF General Manager Ms. Kelie Lim, MFA President Mr. Steve Ong, and MFA Executive Advisor Mr. Desmond Tan, who also serves as President of the Malaysian Furniture Council (MFC).

The initiative was supported by various manufacturers, including Ecomate Holdings, Ivorie International, Nova Talent, HengLin Home Furnishings, and Wasaniaga, showcasing the industry’s dedication to environmental stewardship. The tree-planting effort was facilitated by Animal Projects and Environment (APE) Malaysia at a designated reforestation site assigned by the Sabah Wildlife Department.

This tree-planting initiative was launched at MIFF 2024 to promote awareness for a greener planet, with nearly 20,000 attendees at the event, including a significant number from 120 countries and regions. Through this campaign, MIFF and MFA aim to enhance their commitment to sustainability and ecological preservation.