Ideation Award 2012

Are you an aspiring furniture designer with an eye for beauty, practicality and thought for the environment?
Do you want an opportunity to turn your dream furniture design into reality?

If you answered yes to both, the Ideation Award 2012 is just for you! You might just be Malaysia's next up and coming furniture designer!

Ideation Award is open to the young and talented Malaysians and foreigners residing, working or studying in Malaysia with authorised permits, aged 30 and below.

Organised by the Malaysian International Furniture Fair and co-organised by Arcradius Consulting Sdn Bhd, the Ideation Award was conceptualised to bring the best emerging Malaysian talents into the international furniture arena.

The theme for the Ideation Award 2012 is “My Favorite Chair” where the participants are required to design furniture in seating (single piece or set) that suits the contemporary lifestyle and environmentally conscious.

Great prizes are in store for you! The winning designs will be constructed into working prototypes where they will be exhibited at the prestigious Malaysian International Furniture Fair 2012 (MIFF 2012).

Join now for an opportunity to show your talents and showcase your design at the
Malaysian International Furniture Fair 2012!

The designs for all the finalists will be showcased during Malaysian International Furniture Fair (MIFF) 2012, 6-10 March @ Putra World Trade Centre (PWTC) & Matrade Exhibition and Convention Centre (MECC).

The competition is opened to Malaysians, and foreigners residing, working or studying in Malaysia with authorised permits. Participants must be aged 30 and below for the duration of the competition ending 8 Mar 2012.

Objectives of Competition

A platform for aspiring and young designers to showcase their talent and innovativeness in furniture design
To draw newcomers to furniture design
To promote the development of the Malaysian furniture industry internationally through innovative, well designed products
To encourage the creation of an identity for Malaysian furniture products

Theme

My Favourite Chair

Design Brief

Design your favourite seat; pairing it with a table as a set is acceptable
The furniture must be marketable and suited to a contemporary lifestyle
Preference will be given to design solutions using solid wood
Use of recyclable and environmental friendly materials are encouraged
Material chosen preferably from Malaysia

Submission Requirements

Participants are required to submit the following in a CD (or softcopy):

1. PDF file of not more than 6 pages of A3 format presentation pages (Landscape Orientation).
Each page must be labelled with a box of 4cm x 3cm on the bottom left corner of each page:

Name of the Design:
Name of Designer:

Content:

Page 1 - 3D overall view (taken from the best angle) of the design
Page 2 - Any other 3D views
Page 3 - Top view and elevations from all 4 sides (with exact dimensions)
Page 4 - Drawing/3D views with texts explaining function of the furniture parts
Page 5 & 6 - Technical details (material, construction techniques etc)

Note: No other texts (other than dimensions) are allowed to be used on pages 1 to 3, except for those in the label.

2. One A4 page essay explaining:

Concept and theme influencing the design
Singularity of the furniture piece (why it is unique and special)
Potential use and market appeal

3. Complete the Registration Form.

4. Provide a photocopy of your identity card, foreign resident’s permit / student card, whichever is applicable.

Place all the above in a sealed envelope and send by hand or post to:

IDEATION AWARD 2012
MIFF Sdn Bhd
99-1, Villa Shoplex Pudu Impian III,
Jalan Pudu Ulu,
Cheras,
56100 Kuala Lumpur

Submission Deadline

3 October 2011

Rules & Regulations

Only newly created and unpublished entries will be accepted.
Entries that contravene intellectual or industrial property rights will be disqualified. Participants will be liable for claims by third parties resulting from the contravention. The Organiser shall not be held responsible for any contravention.
All submissions by participants are non-returnable and shall remain the property of the Organiser. Participants shall not use the same entry for other purposes unless with the permission of the Organiser.
Shortlisted participants from the First Round Judging will be notified on 7 and 8 Oct 2011. They are required to present their design ideas to the panel of judges during the Second Round Judging on 10 October 2011. Absentee will be automatically disqualified.
10 final designs will be selected to be further developed and turned into prototypes.
Finalists are required to make a presentation with their prototypes before a panel of international judges at the Final Round Judging on 5 March 2012.
The judges’ decision is final. No correspondence will be entertained.
Proof of air-mailing or posting of the entry form is not proof of receipt.
The Organiser reserves the right to publicise any submitted entry.
The Organiser reserves the right to make any changes to the Award without any prior notice.
Any changes pertaining to the competition i.e. venue, date, time, terms and conditions or cancellation will be announced online at www.ideationaward.com.

DESIGN
WORKSHOP

Date: 21 September 2011
Time: 9.00am – 12.30pm
Venue: Putra World Trade Centre
(Dewan Tun Dr Ismail A)

Great opportunity to meet the industry expert on furniture design and production
Grab more knowledge on how to implement design with market factors
Get a briefing on competition guidelines and design tips.

Open to aspiring participants and invited guests
Limited seats available!
Please register online by 15 September 2011

IDEATION 2012
DESIGN
SHOWCASE

Date: 6 – 10 March
Time: 9.30am - 6.00pm
Venue: Matrade Exhibition and Convention Centre (MECC) & Putra World Trade Centre (PWTC)

The prototypes will be showcased during Malaysian International Furniture Fair 2012 from 6-10 March at PWTC / MECC.
Open to all registered MIFF 2012 visitors
For students from the design institution who would like to visit the showcase, please email to register@miff.com.my to obtain FREE ADMISSION pass.

MIFF 2012 PRIZE
PRESENTATION CEREMONY

Date : 8 March 2012
Time : 3.00pm
Venue: Pacific Ballroom,
Seri Pacific Hotel Kuala Lumpur

Announcement of winners for Ideation Award 2012
Open to invited guests only

JUDGING CRITERIA

Innovation (50 marks)

Concept - Idea or invention and its implementation
Creativity - Imaginative and original design
Technology - Integration of technology into design
Material Usage - Suitability and practicality of material application
Marketability - Commercial viability in terms of market acceptance and production conveniency

Aesthetics (20 marks)

Design Impression - Appearance, composition and finishing
Presentation - Quality of artwork and ability to present the idea

Functionality (30 marks)

Ergonomics - Consideration for health, comfort and efficiency factors
Safety - Free of dangerous substances and health/injury risks
Sustainability - Use of sustainable materials and environment-friendly manufacturing processes

JUDGING SCHEDULE

6 October 2011 — First Round Judging
10 October 2011 — Second Round Judging
5 March 2012 — Final Round Judging

ANNOUNCEMENT OF WINNERS

The winner will be announced at Prize Presentation Ceremony on 8 March 2012 during MIFF 2012.

PAST IDEATION

Ideation Award received an overwhelming response of total 220 participants from 13 local design institutions in year 2011. The finalists have the privilege of working with local manufacturers to come up with a prototype of their innovative furniture design.

The international judges highlighted the higher standard of entries as well as the technical advice from participating manufacturers who produced prototypes of 11 finalists. Many of the final designs possessed commercial potential according to comments of judges.